Director / LD Media creative network

Tolu Lawal

Director.
Fashion & brand films.

Tolu Lawal directs fashion and brand films for LD Media. Self-taught, he learned film from YouTube out of a passion for holding a camera and framing his own view of life. He directs with a modern way of thinking and traditional values: story before spectacle, and characters people recognise, so the product feels like part of their world.

Selected work

Clients include Enish and Forever Scheming.

Watch Enish, A Christmas Special: a young man in a cap eats at Enish under purple light ▶ Watch film (0:57)

Enish — A Christmas Special

Commissioned campaign film / 0:57

A young man is tired of food that leaves him cold, and goes looking for a taste of home. The search plays out in black and white, with a window shadow falling across his face. Colour comes back only when he reaches Enish and takes the first bite. Tolu wrote and directed it as a short story rather than a menu ad, so the food is the payoff, not the pitch.

In black and white, a young man sits at a table, a window shadow across the room, searching for real comfort food He steps through the door of Enish on a London street at night, warm lights and Christmas decorations inside A waiter carries plates of food through the restaurant under purple light
Watch Stay Winning for Forever Scheming: a young man in a black Forever Scheming tracksuit in front of a graffiti wall ▶ Watch film (0:33)

Forever Scheming — “Stay Winning”

Commissioned fashion campaign / 0:33

A sportswear campaign shot in Hatfield, built around the brand’s own line: stay active, stay winning. It moves from a graffiti-covered skatepark by day to a floodlit sports ground at night, keeping the tracksuits in motion so the clothes are seen the way they’re meant to be worn.